"Starting on August 6, we asked them eight questions, including how long they retain search data, how they eventually dispose of it, whether they engage in behavioral targeting, and whether they use information they have from user sign-ups to guide which ads are displayed. We asked follow-ups where necessary for clarification."
What all this amounts to is that the best search engine to use, from a privacy perspective, depends on what's most important to you.
Are you worried about a company publishing even anonymized search terms, as AOL did last year? Then use one that deletes your data sooner, or disable cookies for that site (at the price of not being able to use features like Web-based e-mail). Do you dislike seeing ads presented according to a computer-generated profile that was crafted based on your search terms? Then use Ask.com or Google, because the other three companies we surveyed do behavioral targeting. Worried about someone perusing your search history in person? Use software like PGP or Mac OS X's FileVault to encrypt part or all of your hard drive.
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What all this amounts to is that the best search engine to use, from a privacy perspective, depends on what's most important to you.
Are you worried about a company publishing even anonymized search terms, as AOL did last year? Then use one that deletes your data sooner, or disable cookies for that site (at the price of not being able to use features like Web-based e-mail). Do you dislike seeing ads presented according to a computer-generated profile that was crafted based on your search terms? Then use Ask.com or Google, because the other three companies we surveyed do behavioral targeting. Worried about someone perusing your search history in person? Use software like PGP or Mac OS X's FileVault to encrypt part or all of your hard drive.">
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I don't personally see a problem in other people watching the sites I have visited because i have nothing ti hide, but thinking of the people in high places that are spied on every minute, this precautions are a must. http://tinyurl.com/6o8mjb